A.N.I.M.A.E.
Artis Nobilitas In Magna Arte Elegantiae
A painting on a unique dress. A canvas that becomes wearable. A “Luxury” dress for a unique woman for the most important event of her life.
It is an exclusive project; a project that fuses art with the elegance of fashion. A painting on a dress made with precious and refined techniques and materials.
A.N.I.M.A.E. was born from the joint idea between Abele Vadacca (painter and sculptor) and Orsetta Mantovani (professional of the fashion/retail sector). A creative collaboration to design a wearable, unique and unrepeatable work of art for those who commission it.
Abele and Orsetta collaborate with top designers of Alta Moda in Milan, but they also work with stylists selected directly by the client and stylists who in seeking a collaboration with them enrich the final proposal for their clients.
A real “experience” that will enable the customer to be the centre of a work of art, to be part of the development process and then to be an absolute protagonist at the events in which she participates. The Client will be involved in the whole creative process, step by step in union with the Stylist and the Artist.
A true “Customer Experience”.
Artist
Abele Vadacca
Abele, an Italian sculptor and painter, who inherited from the old masters the typical skills of the old continent. He approaches his contemporary art with Renaissance methods and exploits the properties of materials with great virtuosity.
He has created pictorial works of art on fabrics and clothing for illustrious clients. He works for national and international commissions and his works are visible all over the world.
One of its recurring symbols is the feather which he uses to make the dress become a work of art.
FASHION EXECUTIVE MANAGER
Orsetta Mantovani
For over thirty years Orsetta has worked in the clothing world, taking care of all the steps necessary to create a functional and successful sales point, from storeconcept, to buying, to visual merchandising to customer experience – omnichannel.
Thanks to her entrepreneurial experience with the “Orsetta Mantovani” brand, she has integrated her commercial skills with managerial and creative skills, thus becoming a coordinating figure.
Her strengths are certainly the internationality and sensitivity to understand the market and to interpret the demands of the moment.
Artist
Abele Vadacca
Abele, an Italian sculptor and painter, who inherited from the old masters the typical skills of the old continent. He approaches his contemporary art with Renaissance methods and exploits the properties of materials with great virtuosity.
He has created pictorial works of art on fabrics and clothing for illustrious clients. He works for national and international commissions and his works are visible all over the world.
One of its recurring symbols is the feather which he uses to make the dress become a work of art.
FASHION EXECUTIVE MANAGER
Orsetta Mantovani
For over thirty years Orsetta has worked in the clothing world, taking care of all the steps necessary to create a functional and successful sales point, from storeconcept, to buying, to visual merchandising to customer experience – omnichannel.
Thanks to her entrepreneurial experience with the “Orsetta Mantovani” brand, she has integrated her commercial skills with managerial and creative skills, thus becoming a coordinating figure.
Her strengths are certainly the internationality and sensitivity to understand the market and to interpret the demands of the moment.
Experience
CONTACT
Orsetta will explain to the client what we will do and how we will create the dress. A one of a kind dress for one woman.
MEETING
After a short meeting we will do a Fashion Body Scan in which we will detect the proportions and create a mannequin clone of the clients body.
CREATION
Orsetta and Abele will dedicate themselves to the creation of the dress of excellence, and prepare the creation to be worn for that special occasion, collaborating with top Haute Couture designers in Milan, but also working with stylists selected directly by the client or already established stylists who in seeking a collaboration with them enrich the final proposal for their clients.
VENICE INTERNATIONAL FILM FESTIVAL 2019
Customer
The client of A.N.I.M.A.E. is:
- A Woman who loves art and who with A.N.I M.A.E. can participate in the artistic and stylistic creativity of her wearable art work for her social event.
- A Bride on her most beautiful day.
- Art collectors who believe in the investment of the work and its revaluation over time.
- Cinema and Art Costumes.
- Established designers who want to use Animae as a new service and experience for their customers.
Artwork creation
From the moment the Customer contacts A.N.I.M.A.E. and decides to embrace the project, she is in dedicated, skilled hands. The initial meeting is organised and the customer is welcomed at Milan airport then accompanied to Bellagio on Lake Como. Here she will meet with the Artist and the project coordinator. It is a cognitive meeting in which the creatives will begin to understand for what occasion the dress will be worn and the preferences and personality of the client. All immersed in the astounding setting of Lake Como, in the complex of Villa Melzi D’Eril, where the Atelier of Abele is located.
Who she is, what she expects from the project, her personality and sensitivity, will give Orsetta and Abele the chance to understand and get to know the person in front of them and creatively start working on the proposals. The Designer and Artist will begin the process with initial hand sketching, which will lead to the first sketch of the dress. The customer’s body will be scanned with a 3D scanner. Then a “avatar” mannequin of her will be printed in 3D, onto which will continue the creation of the dress.This will require several working hours.
The meeting continues in the Atelier of our stylists, in Milan. Here the client can feel many different cloths. There are many fine and tailored fabrics from which to choose from. The next stage is creating the personalised cloth for her: “La Tela.”
After the intermediate tests established with the Client, and when the canvas is ready, there will be a second meeting with Abele in his Bellagio Atelier. Here, after consulting with the client, he will sketch initial ideas onto paper.
Once the painting has been executed and defined, the first brushstrokes will be applied directly onto the dress worn by the client. The position of the painting on the dress will show which parts of the client’s body are highlighted with the colour light effect. The silhouette can be highlighted further to cause flattering results. The colour of the painting will be adapted to the customers complexion and eyes.
The customer will receive direct to her home the finalised piece of art from A.N.I.M.A.E.
The whole process of the project execution will be filmed in a personal video that will be delivered to the Customer together with the signed dress/artwork and certificates of authenticity.
* If the stylist has been selected by the client, we will agree on how to proceed accordingly and everything will be done in the meeting place that the client deems most appropriate.
Technology
Using innovative three-dimensional scanning systems, we will obtain a virtual 3D model of the body that will be made physically, on a real scale, obtaining a clone mannequin of your body.
This will enable to devote the hours of work necessary for the luxurious dress creation, minimising the time needed for a traditional high fashion dress creation process and the artist’s pictorial finishes.
Painting techniques
In his works, the observer is individually invited to interpret the pictorial works, which change with the changing of light, in a multiplicity of facets. Dreamlike and metaphysical, visible and invisible, matter and antimatter are some of the topics covered.
The reflections that are obtained are infinite and allow the work to vibrate and change with the refraction of light, thus opening up thousands of facets of the same subject that takes on changing forms and enormously different intensities.
For the artist, this highly original technique is combined with the marble sculpture technique for its irreversibility, each brush stroke is unique and irreversible, wrong is not allowed and for the plastic rendering of the volumes it allows.
Contacts
Address
A.N.I.M.A.E.
Via Quintino Sella, 4
20121, Milan – Italy
Telephone
+39 3357378368
+39 3420931568
E-mail address
orsetta.mantovani@animae.it
alessandra.ticozzi@animae.it
Contacts
Address
A.N.I.M.A.E.
Via Quintino Sella, 4
20121, Milan – Italy
Telephone
+39 3357378368
+39 3420931568
E-mail address
orsetta.mantovani@animae.it
alessandra.ticozzi@animae.it